The Speed of Quant.
The Insight of Qual.

SpeedRead delivers survey data and AI-powered qualitative insights in 72 hours, so you can answer your biggest questions and move faster.

Start Your Project

Stop Making High-Stakes Decisions with an Incomplete Picture.

You need the deep, human "why" to truly understand your consumers, but traditional qualitative methods are too slow and small-scale for today's business rhythm. So you settle for fast, quantitative surveys that deliver numbers but miss the crucial context and nuance.

This compromise forces you to make critical bets on ad campaigns, new products, and brand strategy based on either shallow data or feedback from a handful of people. Either way, it’s a risk.

Deep but Slow

Get the "why" from small focus groups, but wait weeks for reports.

VS

Fast but Shallow

Get fast data from surveys, but miss the rich context.

Get the Best of Both. With SpeedRead.

We've broken the trade-off. SpeedRead combines the rich context of qualitative feedback with the speed and scale of a quantitative study. Our AI-powered chatbot conducts 200, 500, or even 1000+ rich, open-ended conversations simultaneously.

The Full Story: Quant + Qual

Measure sentiment across a large audience and uncover the unanticipated "aha!" moments that live in their own words.

Your Simple Path to Insight

1. Tell Us Your Goal

Start with a template or describe your project. Our experts help you craft the perfect questions.

2. Our AI Asks the Questions

Our chatbot engages your audience in natural conversations, using smart probing to dig deeper into the "why".

3. Get Your Insights

Receive your report in 72 hours, then dig deeper by asking our Insights Wizard questions about your data.

Agile Research Products for Any Need

Choose from our suite of standardized solutions for your most common questions, or create a custom project to tackle a unique challenge.

Ad Test

Quickly test ad concepts for clarity and resonance. Get key quant scores backed by rich qualitative feedback on what works, what doesn't, and why.

Pack Test

Evaluate new packaging designs on shelf appeal and messaging. Understand which elements grab attention and drive purchase intent.

Innovations

Validate new product ideas with target consumers. Measure purchase intent and uncover the crucial drivers and barriers to adoption.

Category Motivations

Explore consumer needs and pain points within your category. Uncover opportunities for innovation through open-ended AI discussions.

Brand Perceptions

Go beyond brand tracking. Hear how consumers describe your brand—and your competitors—in their own authentic words.

Custom Project

Have a unique business challenge? We'll help you design a custom study with the right mix of questions to get the answers you need, fast.

Designed for Confidence & Speed

We've removed the traditional barriers to research—so you can get the answers you need without the anxiety of high costs, slow timelines, or questionable data.

Transparent Pricing

Get vital insights at a fraction of the cost of traditional agencies. Projects start at $3,000 USD, with clear, upfront quotes so you can plan with confidence. No surprises.

Trusted Data Quality

Your insights are only as good as your respondents. We partner with leading global sample providers and use multi-layered AI and human checks to screen out bots and fraudulent participants.

Unbeatable Turnaround

Launch a project in minutes and get comprehensive, presentation-ready insights in as little as 72 hours. Our automated platform eliminates the delays of traditional research.

Expert Human Oversight

AI-powered, human-verified. Our research experts help optimize your questions during setup and review key findings to ensure the insights we deliver are accurate, relevant, and clear.

Frequently Asked Questions

Think of our AI as a team of expert moderators working at scale. Your project starts with your core questions, and our AI engages each respondent in a one-on-one chat. Based on their specific answers, our system intelligently probes for more detail, asking pre-designed follow-up questions to uncover the crucial "why" behind their opinions. This entire process is designed by our research experts to ensure we get rich, relevant, and actionable insights.

We offer global reach across major developed markets. Our standard, self-serve platform includes:

Americas: USA, Canada, Mexico
Europe: UK, Germany, France, Italy, Spain
APAC: Australia, Japan, South Korea, China

If you have a project that requires a different market, our team can almost always design a custom solution. Contact us to discuss your specific needs.

We believe in transparent, upfront pricing with no surprises. Projects start at $3,000 USD, which typically includes a survey of N=200 general population respondents in a single country. The best way to get a price is to use our Project Designer. As you select your audience, sample size, and number of countries, you will see the price update in real-time, giving you full control to configure a project that fits your budget.

Our self-serve platform allows you to instantly target respondents based on a wide range of attributes, including:

Demographics: Country, Age, Gender, Income, etc.
Standard Behaviours: Category usage, brand awareness, shopping habits.

For more complex targeting needs (e.g., "users of a specific competitive product" or "viewers of a certain TV show"), our research experts are here to help you build a custom sample plan.

Our standard turnaround is 72 hours from the moment you launch your project. This includes programming, fieldwork, data analysis, and the delivery of your final report. For very niche audiences or multi-country projects, the timeline may be slightly longer, which will be clearly indicated in the Project Designer before you commit.

You receive a powerful, web-based report presented in an easy-to-digest tiled view. This interactive dashboard includes:

An integrated executive summary with key findings.
Data visualizations for all quantitative questions.
Themed qualitative analysis of the key ideas from the open-ended conversations.
Full verbatim transcripts from every respondent.

Best of all, you can go beyond the initial report with our Insights Wizard. Ask our AI follow-up questions about your data (e.g., "What did women aged 18-24 say about the packaging?") and get answers on the fly.

We take data quality extremely seriously through a multi-layered approach. First, we partner only with premier, vetted panel providers who use their own sophisticated AI tools to screen participants before they reach our platform. Second, we apply our own proprietary checks during the survey to evaluate respondent engagement and eliminate inattentive or fraudulent actors in real-time. This ensures the insights you receive are based on feedback from real, engaged, and thoughtful consumers.

Ready to Get Started?

Use our interactive project designer to select your audience, add questions, and get a real-time quote. It's the fastest way to get the answers you need.

Launch Project Designer

Or, if you have a complex project or just want to talk to an expert first:

Contact us at contact@speedread.pro

The Speed of Quant. The Insight of Qual.