Our Research Solutions
From rapid pulses to open-ended strategic inquiries, we provide the tools and expertise to answer your most critical business questions.
"SpeedRead bridges the gap between digital agility and deep human insight. We deliver a global quant-qual hybrid with the speed and transparent pricing you need."
Custom Research
Get answers to unique questions with a targeted mini-project. We combine quantitative rigor and deep qualitative probing to deliver rich results and global reach in days.
- Explore topics critical to supporting your brands and products
- Quick answers to the burning questions your team is asking
- Strong focus on qualitative components and global reach
Ad Test
Stop guessing which creative will resonate. Quickly test ad concepts for clarity, appeal, and emotional resonance before you commit your media budget.
- Avoid wasting spend on messages that miss the mark
- Optimize and improve your ad with direct consumer feedback
- Identify the winning idea from among your top candidates
Pack Test
Your packaging is your hardest-working salesperson. Ensure your design stands out on the shelf, communicates your brand values, and drives purchase intent.
- Ensure packaging is appealing, well-branded, and visible
- Learn how to optimize design elements with helpful feedback
- Select the strongest design candidate with confidence
Innovation Screener
Screen multiple concepts to identify the breakthrough ideas that will drive your future growth. Measure interest, uniqueness, and relevancy in 72 hours.
- Identify concepts with the highest market potential
- Understand what drives interest or concerns for each idea
- Benchmarking against key category competitors
Category Motivations
Go deep into the "why" of your category. Discover the needs, pain points, and unspoken wishes that drive consumer behavior and unlock new opportunities.
- Understand what is important to consumers in your category
- Identify needs, wishes, and current product usage patterns
- Uncover market gaps and areas of consumer dissatisfaction
Brand Perceptions
What does your brand stand for? Our Perception studies give you a clear view of your awareness, appeal, and perceived liabilities compared to your competition.
- Measure awareness, appeal, and consideration vs competitors
- Uncover the deep perceptions consumers hold about your brand
- Identify key perceived equities and liabilities to guide branding
The SpeedRead Standard
Every product we offer is built on a foundation of reliability and precision.
Rapid Turnaround
From launch to dashboard in as little as three days.
Vetted Sample
Human-verified data from global providers.
Global Reach
Coverage across all major developed markets.
Human Wisdom
Expert oversight on every single project.